Internet Marketing Services = More Traffic... Increased Visitor Satisfaction... Improved Conversion... and more!
The following internet marketing services are presented for your consideration and all services are available to you when you become our client. Please keep in mind that we will work closely with you so you get exactly what you want. Where applicable, a method of reporting and/or accountability is included. The "marketing progress report" you see mentioned below is a periodic reporting of all marketing work performed and is viewable when you log in to your account.
- Search Engine Position Monitoring
- HTML Search Engine Optimization
- Complete Website Traffic Analysis
- Social Networking Setup
- Social Bookmarking Setup
- Conversion Testing
- Forum Creation
- Blog Creation
- Full Webmaster Services includes email forms and landing pages
- Website Content Creation
- Inbound Link Development includes Search Engine Submission
- Online Retail Store (e-commerce) Setup
- Press Release Writing and Submission
- Online Newsletter Creation
- 3rd Party Internet TRUSTED WEBSITE Graphic
- RSS Feed Creation
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Search Engine Position Monitoring
Where does your website rank in the search engine results? First page? Second page? Not at all? It's important to continually work towards achieving a "top ten" listing to get the most people onto your website. Failure to rank high in a particular search engine's results will produce little, or no, web traffic from search engines.
Scope: Position monitoring of your website in Google, Yahoo, MSN and AOL search engines for select keywords and/or "keyword phrases".
Reporting/Accountability method: Monthly reporting of your website's position on popular search engines.
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Search Engine Optimization or SEO
Your website (and blog, forum, lading pages, etc...), specifically the HTML code that makes up your website, will be optimized for particular keyword/phrases so search engines will "see" them as important and place them higher in the search engine results. Your web pages will be optimized according to industry best practices and will be adjusted as needed following position monitoring.
Scope: Optimization, for specific keywords/phrases, of the HTML for existing web pages will be performed. Alos, creation of the specific files that search engine spiders/crawlers look for will be created. These files are not optimized web pages, but special files search engines look for to effecitively "see" all pages on your website.
Reporting/Accountability method: You will be notified which pages have been optimized for the keywords/phrases you choose.
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Website Traffic Analysis
Knowing how many people are viewing your website is absolutely critical information and is a key measurement for determining the ROI of your marketing efforts. Traffic analysis includes where your traffic is coming from, how long visitors stay on site, how many pages are viewed, what links are (and are not) being clicked on, how your visitors found your website, conversion, etc.
Scope: All web pages will have web code for visitor tracking installed.
Reporting/Accountability method: In addition to the marketing progress report, you will be provided with a one to two page interpretation of your tracking/traffic results.
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Social Networking Setup
Does your business have accounts on MySpace and Facebook? Do you use Twitter? If not, you are definitely missing out on new business opportunities. Online communities are not just for teens anymore. Millions of people use Facebook, MySpace and Twitter everyday to keep up with businesses, friends, upload an unlimited number of photos, share links and videos, and learn more about the people, and businesses, they meet. These social networking sites are proven ways to help people connect with businesses and people in specific geographical regions.
Scope: Creation of links and accounts on MySpace, Facebook and Twitter. Depending on the type of business you have we will set up accounts on other less known social networking sites as well.
Reporting/Accountability method: The marketing progress report.
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Social Bookmarking Setup
What is social bookmarking? Social bookmarking spreads your content across the Web by making it easier for your visitors to bookmark and share it with other people, again…and again…and again. Social bookmarking helps your visitors create a buzz for your site and increase its popularity and ranking.
Scope: Addition of social bookmarking tool(s) to existing web pages, and any new web pages created where applicable. Additionally, after installing the bookmarking tool(s) we will use the bookmarking tool(s) to add your website to those indexes.
Reporting/Accountability method: The marketing progress report.
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Conversion Testing
Conversion testing increases your site effectiveness and visitor satisfaction, which leads to higher conversion rates and a higher return on your internet marketing investment. Our staff will work very closely with you to set the conversion tests and analyze the results. Conversion testing is a must if you are serious about maximizing the potential of your website.
Scope: Testing various content, images and pages to achieve the best conversion rates.
Reporting/Accountability method: The marketing progress report.
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Forum Creation
Your website's forum is a great way to interact with existing and new customers. This is a place where your customers/prospects can ask questions (and reply to other's questions) within topics you create or just read what other people are writing. Important to note: The information found within your forum topics is indexable by search engines. Therefore, proper maintenance of your forum's content will lead to increased web traffic.
Scope: Creation of a professional looking forum. Optionally, we can add content for you; just let us know.
Reporting/Accountability method: Forum posts are time stamped and are always available for your review. Relevant information will also appear in your marketing progress report.
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Blog Creation
A Blog is an informal web based journal of events and news about your business. Visitors can read about your business and even post comments. Your blog's content is indexed by the search engines and can greatly increase the traffic to your website provided your blog is maintained properly and kept "fresh" with new and relevant content.
Scope: Creation of a professional looking blog. Optionally, we can add content for you; just let us know.
Reporting/Accountability method: Blog posts are time stamped and are always available for your review. Relevant information will also appear in your marketing progress report.
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Full Webmaster Services
Need a new page on your website? Need a page removed from your website? Need some pics resized, optimized and placed on a page? Need to keep and/or link to .pdf .doc or other files on your web server? You can do it yourself or have an experienced webmaster do it properly and in a fraction of the time it would take you to do it yourself.
We will also install scripts (perl, php, javascript, etc) and/or debug programs for you.
Our full webmaster service is a great way to have contact forms and landing pages created for your website!
Scope: XHTML, CSS, Javacript, Photoshop, PERL and PHP services as needed.
Reporting/Accountability method: The marketing progress report.
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Website Content Creation
Having new and fresh content keeps your customers coming back, influences your prospect's opinions and helps keep your website ranking high in the search engines. Frequent updates to your website's content also suggests your business is active and "open for business." Our copy writers will write powerful and compelling text that helps your website achieve its fullest potential.
This service includes updating and/or rewriting your website's text to be more informative and compelling.
Scope: Creation of "professional" content, graphics and exciting news that is designed to inspire customer loyalty and influence your prospects to do business with you.
Reporting/Accountability method: The marketing progress report.
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Inbound Link Development
The number of "quality" websites that link into to your website is a proven way to increase the number of prospects visiting your website. Additionally, some search engines use the number/quality of inbound links to your website to gauge your website's importance and often consider that information when ranking your website in search results.
This service includes submitting your website to all the major search engines.
Scope: Creating/obtaining links to your website from other relevant sites. It's important to note that the emphasis is on quality, not quantity.
Reporting/Accountability method: The marketing progress report.
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Online Retail Storefront Setup
Your website is open 24 hours a day - 7 days a week. Why not sell items to the people who are on your website? Providing some level of e-commerce on a website is now considered standard practice on the web. We will work very closely with you to use your existing merchant account or services like www.paypal.com or www.2co.com to create a safe and secure online shopping experience for your website's visitors.
Scope: Creation of an online storefront. Client to provide photos and descriptive text.
Reporting/Accountability method: The marketing progress report.
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Press Release Writing and Submission
Many print media and web based information sites are in constant need of new and exciting content. Information submitted to these sites will often be included in upcoming publications at no charge. These informative news/info stories about your business are great ways to raise awareness of your business and can increase quality traffic to your website.
Scope: Creation of a press release and submission to various (related industry, target demographic, relevant geographic) print and online editors. Bonus: Where/when applicable, the press release information will be added to your website, website's newsletter, blog and forum pages.
Reporting/Accountability method: The marketing progress report.
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Online Newsletter Creation
Keep your customers up to date with news, promos, recent events and special offers about your business. An online newsletter is a great way to "ping" your visitors and keep them coming back to the website. Having a newsletter that is published regularly is often an expected part of doing business.
Need help managing your email list? We can help with that too!
Scope: We will write effective newsletters for you.
Reporting/Accountability method: The newsletter is available for your comments, edits and final approval. Significant notes will be in the marketing progress report.
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Internet TRUSTED WEBSITE Graphic
3rd party verification of a website's identity and privacy practices insures visitors their information will not be used for any unethical (spam, selling/renting their contact information, etc) purposes. Having a "trusted website" graphic on a website has been shown to increase online sales, increase the number of filled out web forms and increase the number of phone calls received.
Scope: Creation of a BizVerify.info business member account and use of the BizVerify.info TRUSTED WEBSITE graphic on your website, blog, etc.
Reporting/Accountability method: The graphic is always available to view.
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RSS Feed Creation
RSS is the web standard for content distribution and syndication. We will create a RSS feed (the special file) to keep your visitors informed and add links to the RSS feed on your website.
Scope: Creation of a RSS feed for your website.
Reporting/Accountability method: The RSS feed is always available to view and read.
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MySQL Database Design
BizAmplify.com's certified MySQL associates and certified database designers are ready to assist you with your new or existing MySQL database project.
Scope: Creation of a properly designed MySQL database for your website or fixing/modifying your existing MySQL database.
Reporting/Accountability method: The marketing progress report.
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PHP/PERL Database Manipulation
BizAmplify.com will write code in PHP/PERL to access your website's MySQL database.
Scope: Creation of PHP/PERL code.
Reporting/Accountability method: The marketing progress report.
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